This red grape variety is widespread in Piedmont and dates back to ancient times. It hails from lands that were owned originally by the Marquisate and later by the Duchy of Monferrato. Its ability to adapt well to the type of terrain and climate as well as its abundant production, high must yield and wealth of colorant encourage farmers to plant Barbera vines and make wine.
Its importance grew considerably in the late 19th century, when it was recognised as a vigorous cultivar able to withstand phylloxera that had invaded many vineyards, destroying them.
It is a grape variety with average vigour, highly fertile and is highly and constantly productive. It is resistant to peronospora, but suffers mould and acidic bunch rot.